Judging from several of DDW's deliverables, it seems to me that the message was that design should be considered an integral part of innovation. Such implications included a city re-design competition initiated by the municipality, and Philips' presentations on future buildings equipped with built-in recycling system similar in function to the stillsuits of Dune and e-tattoos.
Stumbling upon the huge exhibition space in former industrial complex called Strijp S was quite lucky coincidence, enabling me to enjoy various design solutions, from a chamber cinema for animations, to quite toys and chairs with style, to new models of cars and cool t-shirts.
The designers' collective Groene Honden (Green Dogs) occupied one of the most vibrant and interesting spaces in the exhibition. The group features upstarts who've teamed up to combine their creative forces and youthful optimism. For instance, take Ms. Rosalie Bak (pictured), a designer who uses inspiration from medicine and anatomy to create home-bound items which look and feel great, from dolls made of bandages and cotton, to bottles and vessels resembling human organs.Taking a sip from a heart-shaped bottle must be a far cry from the heart-shaped box of Nirvana fame, since the bottle is not only anatomically correct - as opposed to overly stylized, and radiates fresh, upbeat vibes associated with the welcoming future of scientific progress.
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